The Horizon CDT is delighted to announce that we are recruiting for a four-year fully-funded PhD studentship to carry out research in partnership with BBC R&D, which will start in Sept/October 2020. BBC R&D are 200 scientists, designers and engineers, creating the future of media across two research labs.
Candidates should have an academic background in Psychology, or a closely related area in the social sciences or human-computer-interaction; but we also welcome candidates from different academic backgrounds and professional experience where these are relevant to the project.
This project will investigate the role of Human Values (psychological drivers that underpin our behaviour) in shaping future public service media; and how we can create and characterise services in terms of the values they satisfy, rather than conventional metrics. See https://www.bbc.co.uk/rd/projects/digital-wellbeing for information about BBC R&D’s Human Values work.
Media experience and engagement have been transformed by converging broadcast and computing technologies: Providers compete for audiences’ attention, and we are all connected to ubiquitous, pervasive media, that is becoming increasingly responsive and personalised. Historic metrics of counting viewer numbers and durations may have been valuable when families sat together watching TV, but digital technology has changed everything about how we are informed, educated and entertained. This project will re-evaluate how we live with media and data and what we get from them. The student will look at the data-driven interactions between contemporary lives, media provision and how these interactions frame and public purpose. An evidence–based methodology will construct a framework for human values as a way of interrogating these interactions and their intended and realised impact.
BBC R&D has already supported many successful PhD students researching these and similar themes.
The student will benefit from:
Due to funding constraints, our studentships are only available to UK/Home and EU students resident in the UK for a minimum of 3 years.
How to apply:
Please see How to apply for the application deadline and how to submit your application.
When applying for this opportunity – please indicate your interest in the BBC theme on your application form.
The EPSRC Centre for Doctoral Training in Horizon: Creating our Lives in Data is supported by the Engineering and Physical Sciences Research Council (EPSRC) under grant reference EP/S023305/1.