Photo credit: Dr Sahar Bakr / NTU
Horizon CDT PhD student Ramneek Kaur Athwal (2023 cohort) recently delivered a guest lecture to first-year business students at Nottingham Business School, Nottingham Trent University (NTU), exploring intersectionality and its relevance to marketing.
The session introduced students to the concept of intersectionality and how it can be applied in marketing practice, particularly in the ways brands represent people with different and overlapping identities.
The lecture also provided an opportunity for students to share their own perspectives and examples, leading to discussions about inclusion and representation in marketing.
The guest lecture is a great example of Horizon CDT research reaching beyond academia and helping students engage with important issues in contemporary marketing.
