Congratulations to Vanja Ljevar (2017 cohort) on getting her first paper accepted at a conference!
Vanja’s paper “Exploration of links between anxiety purchases, deprivation and personality traits” was accepted at the IEEE International Conference on Big Data (IEEE BigData 2020) which will be held online in December 2020.
ABSTRACT: Interrogating over 8-million customers’ loyalty card transactions from a major health retailer, this paper investigates the relationship between these product health purchases, deprivation levels and personality traits. Contrary to previous findings, results demonstrate a negative correlation between anxiety-related purchases and deprivation, and a positive correlation between anxiety-related purchases and conscientiousness. This indicates the complex nature of the various forms of anxiety and its underlying causes and drivers – but also highlights the challenges faced by different demographics in treating its symptoms.