Horizon CDT student Symeon Dionysis (2017 cohort) has published a paper researching customer purchase intentions for blockchain traceable coffee and its psychological antecedents using a modified version of the theory of planned behaviour (TPB).
The British Food Journal, which is well-known across the world for its extensive and multidisciplinary coverage of food-related topics, has released the paper ahead of print.
Paper details: Dionysis, S., Chesney, T. and McAuley, D. (2022), “Examining the influential factors of consumer purchase intentions for blockchain traceable coffee using the theory of planned behaviour“, British Food Journal, Vol. ahead-of-print No. ahead-of print. https://doi.org/10.1108/BFJ-05-2021-0541Tags: blockchain, coffee, published paper, theory of planned behaviour, traceability