Thanks for raising this discussion Helena. As a citizen, I would definitely like to know how a politician (especially someone who is an individual Presidential candidate rather than a PM who represents a party) relates to me personally, and in this I see a huge potential for personalised political advertising (e.g., I may care more about monetary policies rather than defence or foreign policy, so show me things I care about more.). But at the same time, this personalisation allows the candidates to be janus faced and present themselves differently to different citizens, which is hugely troubling.
Originally posted at https://unbias.wp.horizon.ac.uk/2017/08/17/algorithms-and-the-persuasion-machine/#comment-49
https://unbias.wp.horizon.ac.uk/2017/08/17/algorithms-and-the-persuasion-machine/#comment-49